PHOTO: Carnival Cruise Line exhibit at the Miami Children’s Museum. (photo courtesy of Carnival Cruise Line)
Carnival Cruise Line and the Miami Children’s Museum recently revealed a remodeled section of the facility’s cruise ship-themed exhibit.
It primarily serves to enrich and educate kids, but it’s also brilliant for marketing to them at a young age.
The downtown Miami museum’s new Upper Deck includes a variety of interactive features such as a Navigational Control Station model, Destination Wall with Carnival ports of call, Dr. Seuss Bookville family reading zone, LEGO table for building a ship and a 32-foot-long I-Wall for a view of different ship areas.
Modeled after the ones onboard the Carnival Freedom and Carnival Vista, Dr. Seuss Bookville encourages reading among families, while LEGO develops young minds by encouraging an interest in international travel and global locales.
Of course, it does all of these things while also exposing children to the Carnival brand and future careers. As a kid, the Navigational Control Station would have gotten me to thinking about a job in the cruise industry.
Just as it’s a good idea for cruise lines to consider letting kids sail for free to build loyalty early on, exhibits like this suggest excitement for a cruise vacation onboard a specific company.
The cruise line fosters future cruise consumers and crew members simultaneously. It’s a win-win.
It’s the kind of brand awareness that Disney manages to get early on among youth thanks to a widespread presence in everything from household items to theme parks. In Carnival’s case, it’s more difficult to reach children outside of the ocean, but Miami, Florida is the company’s home turf where such shoreside sponsorship opportunities abound.
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